How smart CSPs/DSPs turn Micro-moments into money using Real-time Event Decisioning
The RED Blueprint
Who is this Blueprint for?
- Chief Marketing Officers (CMO)
- Heads of Customer Value Management
- Chief Technology Officers (CTO)
of Communication & Digital Service Providers (CSPs/DSPs) who want to cut churn and grow ARPU through sub-second personalised, contextual interactions that drive customer behaviour.