Emagine International, a specialist provider of real-time contextual marketing software and managed services, and award-winning data analytics consultancy Revenue Science, have today announced a strategic partnership to create joint solutions which drive Customer Value Management (CVM) results. Leveraging a unique combination of Revenue Science’s proven analytics and Emagine’s renowned real-time contextual marketing solutions, both parties will bring their combined experience together to develop value-added products and services for the telecoms industry, as well as exciting new sectors including Energy and Utilities, Banking and Finance, Insurance and Entertainment.
The partnership draws on Emagine’s extensive experience utilising CVM to generate between 3% and 5% incremental revenue for communications service providers. The partnership will enable the rapid scaling of data science driven analytics, which, when combined with real-time contextual marketing, will dramatically accelerate returns for customers.
The announcement marks the latest success for Revenue Science, which was recently announced as the winner of the Barclay’s Global Data Hackathon 2015.
“We’re honoured to be working with Revenue Science to operationalise the proven analytical models built by their experienced data scientists into a suite of new products and services,” commented David Peters, Emagine Founder and CEO. “In addition to accelerating revenues for both Emagine’s and Revenue Science’s customers, the partnership will supplement our data science team in Australia and provide scale to deliver intelligent data analytics into new geographic markets, and industry verticals.”
Tony Savides, Revenue Science CEO added, “This partnership is a natural evolution for our business, and we’re delighted to be taking our advanced analytics and operationalising that with Emagine using the power of their real-time contextual marketing solutions to drive CVM results.” For full article: http://www.totaltele.com/view.aspx?ID=491826