The Problem

When prepaid mobile customers’ data bundles approached expiry or depletion, AfriComm’s system could only send generic alerts because it couldn’t distinguish between usage rates. As a result, the ‘faster users’ would unknowingly move to higher out-of-bundle rates.

The Goal

AfriComm wanted to:

  • Interact with customers before they went out-of-bundle
  • Make personalized real-time offers
  • Make offers redeemable via a USSD short code
  • Reduce out-of-bundle usage & churn
  • Increase data bundle sales.

The Results

440ms Decisioning time

-520% Out-of-bundle usage

+50% Data Bundle Sales

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* Some clients have asked for names to be changed for competitive reasons. Please contact Emagine for details.