Emagine International, a provider of real-time contextual customer marketing software and managed services for communications service providers (CSPs), has announced the appointment of Anand Coilapillai as the company’s new Director of CVM Consulting.

Coilapillai will spearhead the company’s CVM Consulting arm with an aim to bring CVM best practices to Emagine’s clients, and assist them to maximise the return on CVM capability investments in people, process and systems.

Coilapillai brings over 15 years Customer Value Management expertise to the role with experience from working with some of the largest mobile operators in Asia and Africa. Previously Head of Acquisition for Vodafone India and Head of Voice at Reliance Communications he has worked with Emagine for the previous two years leading CVM delivery with clients in Africa.

Dave Peters, CEO of Emagine International commented, “Anand has unrivalled experience in delivering hands on Customer Value Management strategy and execution in the emerging markets. His experience and leadership will be instrumental as Emagine continues to expand. With Anand’s expanded role within the organisation, Emagine’s customers can look forward to even more innovation within its CVM consulting division.”

Commenting on his new role, Coilpillai said, “I am delighted to be taking on this new and expanded role with Emagine. With increasingly fragmented markets and a surge towards a digital world Emagine has evolved its technology to deliver sub-second capabilities to CSPs for decisioning and execution – combining this technology with an agile and precise CVM strategy is crucial and I look forward to enabling Emagine’s clients to achieve their commercial objectives.”


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