whitepapers
Emagine Whitepaper: Best Practice Campaign Management for Telecommunications Operators
The Telecommunications industry is a fast moving, evolving, converging, changing landscape. It is surely one of the most exciting industries to work in, but for Chief Marketing Officers (CMOs) one of the most challenging, with:-
- Churn rates over 20%
ARPU decreasing 15% annually Accountability for MROI
Emagine Whitepaper: Loyalty Program Impacts and Benchmarks
Operator specific Loyalty Programs are most effective in reducing churn rates and current results show that Loyalty Programs can have significant impact on top and bottom line. This whitepaper is a concise summary of results from Emagine's churn reduction strategies deployed in two operator case studies.
Testimonials
“This contract extension with Emagine further strengthens our well established and trusted relationship with Emagine and opens up new opportunities for us moving forward”
- Peter Smith, CIO, HK CSL
