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conference papers

 

Churn and ARPU Stimulation

  • Willie Ellis, Managing Executive
  • Vodacom, South Africa
  • This presentation looks at an operator case study and how they implemented a successful Churn and ARPU Stimulation strategy using Emagine's product.

 

Strategies for Value Based Segmentation

  • Anupam Jalote, Senior Vice President, Chief of Customer Care and Delivery
  • Bharti Airtel, India 
  • This presentation looks in detail at Segmentation and CRM.

 

Cost of Churn and True ROI

  • Karen Ganscow, Director Relationship Marketing
  • Telstra, Australia
  • This presentation provides two key tools to use when measuring thereal impact of retention programs - Universal Hold Out Group and Control Groups.

 

Driving Revenue Enhancement Campaigns

  • Evelyn Jimenez, Head of Customer Lifecycle Management
  • Maxis, Malaysia
  • This presentation looks at the customer lifecycle management and revenue enhancement campaigns.

 

Internal Churn Arrestment

  • Maxis, Malaysia
  • This presentation looks at the effecets of interenal chrun and the development and execution of Maxis' customer retention program.