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case studies


case study 1 - Etisalat, Nigeria

  • Etiisalat Nigeria increases ARPU with Optimised Campaign Management System 2011 (11MB)

case study 2 - Vodacom, South Africa
  • Stimulating Revenue and Reducing Churn. Campaign Success Stories 2009/10 (3.08MB)

case study 3 - Vodacom, South Africa

  • Stimulating Revenue and Reducing Churn. Campaign Success Stories 2008/9 (3.08MB)

case study 4 - Vodacom, South Africa

  • Increasing Revenue from your Prepaid Customers. Campaign Success Stories 2007 (3.10MB)


case study 5 - True Move, Thailand

  • Stimulating ARPU from Prepaid Customer 2007 (1.87MB)

case study 6 - Vodafone, Fiji

  • Prepay Anti-Churn Campaign

case study 7 - AAPT, Australia

  • Driving Cross-Sell and Retention in a Convergent Telecommunications Company (7.49MB)


case study 8 - Bouyges Telecom, France

  • A proactive Customer Retention Strategy

case study 9 - HK CSL, Hong Kong
  • Creating a Customer Loyalty Program in a Volatile Churn-based Market (380kb)

case study 10 - HK CSL, Hong Kong

  • Implementing Customer Loyalty in Extreme Environments (443kb)


case study 11 -Telstra, Australia

  • Stimulating Prepay Recharge with Terminating C all Credits Program (1,023kb)

case study 12 - MySpace, Australia

  • Innovation in Prepaid Mobile Ecommerce, Insights, Loyalty and Advertising (1.69mb)

case study 13 - Vodastar, Fiji
  • Extending customer lifetime value via strategic real-time rewards (2.2mb)