Case Study 1

AfriComm* boosts prepaid mobile data bundle sales by 50% and cuts penalty usage by 520%, using RED.cloud

The Problem

When prepaid mobile customers’ data bundles approached expiry or depletion, AfriComm’s system could only send generic alerts because it couldn’t distinguish between usage rates. As a result, the ‘faster users’ would unknowingly move to higher out-of-bundle rates.

The Pain

When faced with higher out-of-bundle charges, customers would get bill-shock, causing dissatisfaction and churn.

The Goal

AfriComm wanted to:

  • Interact with customers before they went out-of-bundle
  • Make personalized real-time offers
  • Make offers redeemable via a USSD short code
  • Reduce out-of-bundle usage & churn
  • Increase data bundle sales.

 

 The Results

       440ms Decisioning time

       -520% Out-of-bundle usage

      +50% Data Bundle Sales

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Case Study 2

MEtel doubles offer acceptance rates and increases ARPU from prepaid mobile customers by 25% in just 8 weeks, using RED.cloud

The Problem

In a competitive, deal seeking, multi-SIM market, when MEtel’s prepaid mobile customers needed a recharge, it was just as easy to swap SIMs and check offers from a major competitor.

The Pain

MEtel’s system couldn’t make tailored offers. As a result, it was cannibalising its own revenue and losing market share to the same competitor, who was able to tailor its offers.

The Goal

MEtel wanted to:

  • Reduce customer churn
  • Tailor offers so it didn’t cannibalise existing revenue
  • Use a smarter channel than SMS to deliver a better customer experience
  • Increase revenue per customer.

 

The Results

+25% ARPU

35% Purchase

Doubled Acceptance rates

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Case Study 3

AfTel* boosts loans by 253% and adoption rates by 157% for prepaid mobile customers, using RED.cloud

The Problem

AfTel was operating in a competitive environment where most customers had 2-3 prepaid mobile phones from different providers. When AfTel’s customers ran out of airtime credit, its system could only:

Cut off all outgoing calls, SMS and data

Wait for customers to request airtime loans.

The Pain

Customers had no access to AfTel’s outbound services until they could recharge or request a loan. AfTel was losing revenue and increasing the risk that customers would switch to competitors’ phones.

 

The Goal

AfTel wanted to:

  • Let customers re-access the network quickly after credit depletion
  • Increase adoption rates and sales of airtime loans
  • Gain incremental revenue from loan admin fees.

 

The Results

253% More loans

157% Higher adoption

USD$30K extra per month (scaled)

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* Some clients have asked for names to be changed for competitive reasons. Please contact Emagine for details.