When prepaid mobile customers’ data bundles approached expiry or depletion, AfriComm’s system could only send generic alerts because it couldn’t distinguish between usage rates. As a result, the ‘faster users’ would unknowingly move to higher out-of-bundle rates.
AfriComm wanted to:
- Interact with customers before they went out-of-bundle
- Make personalized real-time offers
- Make offers redeemable via a USSD short code
- Reduce out-of-bundle usage & churn
- Increase data bundle sales.
440ms Decisioning time
-520% Out-of-bundle usage
+50% Data Bundle SalesRead full Case Study