Case Studies

See how Emagine can take your CVM capability to real real-time, enabling your traditional batch solutions to move to sub-second customer interactions:

Dynamic Deals: Real-Time Decisioning from Emagine helps a CSP to improve ARPU

Optus Drives increased revenue with Real-Time Campaign Management

Etisalat Nigeria increases ARPU with Optimised Campaign
Management System

Stimulating Revenue & Reducing Churn
Vodacom South Africa

Customer Testimonials

Customer satisfaction is at the heart of our strategy, and we aim for 100% client reference sites. Here are just some of those references:

Emagine listens and collaborates to achieve our business objectives. They really understand our business deeply, and bring their global expertise to bear which helps us greatly.

Head of Prepay, SingTel Optus

Expect amazing results.

Managing Executive IT, Vodacom South Africa

For this data campaign, results are very positive. These customers are now on the more data life-cycle track (with reminders, revenue stimulating recharge options, etc.). Thank you to Emagine, Data and CVM teams that collaborated and pulled this off.

Head of Consumer Active Base Management, Du, UAE

Emagine has been a core part of our real-time campaign management practice in TrueMove since 2009. We are very pleased with the returns we are generating and the flexibility of the platform to run any campaigns we need to in our dynamic and competitive market.

Director of Customer Marketing, True Move Thailand

We selected Emagine because of their proven experience in stimulating ARPU and reducing churn in developing markets. The results we have achieved have been very pleasing.

CIO, Etisalat Nigeria

We achieved a significant increase in revenue with our campaigns with Emagine. This is an outstanding result.

Chief Marketing Officer, Vodafone Australia

In one particular recharge stimulation campaign alone, Vodacom generated incremental revenue of over US$4M in four weeks and increased recharge rates by 160% using Emagine.

CRM Executive Director, Vodacom South Africa

We have utilised Emagine’s Customer Loyalty platform to run our premium customer loyalty program for over 5 years. It continues to be a key component of our high value customer retention strategy.

CIO, HK CSL

Analyst Testimonials

Case study shows incremental revenue growth and reveals benefits of real time campaigns

Sydney: 24th September 2015 – Emagine International, a specialist provider of real-time contextual marketing software and managed services, has today published the results of a recent implementation for a tier 1 operator that demonstrates a dramatic 50% growth in data bundle sales for eligible customers. Following implementation of Emagine’s Real-Time Event Decisioning (ERED) Platform, the operator benefitted from at least a 157% rise in offer adoption rates, when compared to the same “batch” campaign. In another use case, customers bought 253% more ‘Airtime Advance’ in the real-time campaign v’s the equivalent “batch” campaign. Emagine’s platform also proved its ability to generate between 1.5 and 2.5 times greater results than traditional batch or near real-time campaigns.

Emagine’s Real-time Event Decisioning platform enabled the operator to make decisions based on real-time network triggers, allowing them to communicate the right marketing offer to the right person in real time. The platform ingested over 1.5 billion streaming network events per day, but took an average of 450 milliseconds to ingest data, detect an event, allocate an offer and communicate this to the customer, ensuring the operator was able to dynamically react to customer activity and offer a personalised experience.

After selecting ERED, the operator immediately launched 2 use cases to enhance business benefits, improve customer satisfaction and reduce churn:

  1. Data Bundle Resign: The operator deployed a Data Bundle Resign campaign, which provided contextual, real-time offers to customers that were about to run out of bundle. Through this timely intervention, customers avoided out of bundle fees, which were reduced by 5.2 times over, while the operator increased data bundle sales by 50%.

  2. Airtime Advance (IOU): The operator targeted “high value” customers about to run out of credit and offered them an advance on their airtime, all in real time. As a result of deploying the Airtime Advance campaign, offer adoption rate increased by 157%, while customers bought 253% more Airtime Advance. This approach was proven to be exceptionally beneficial for the operator to deliver an incremental lift of up to USD $30,000 per month from this single campaign.

“This campaign highlights the power of real real-time mobile campaigns to businesses, and the huge advantages our real-time solution has over traditional batch, or near-real time platforms,” said David Peters, Emagine CEO and founder. “Through deploying our Real-time Event Decisioning platform, the operator not only experienced a dramatic incremental revenue increase, its 20 million customers received a heightened customer experience, with the operator’s marketing objectives aligning perfectly to what its customers were expecting.”

For more information about Emagine International, visit www.emagineinternational.com

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Analysis Mason, 27 August 2014

“Contextual marketing uses machine learning to help CSPs improve customer satisfaction”
 

Contextual marketing produces automated marketing offers that are presented to the subscriber based on their circumstances (for example, their current activity, location or usage history). Specialist vendors such as Emagine International offer solutions to CSPs using innovative business models that provide easy implementation and low-risk revenue-sharing business models… Contextual marketing solutions includes an analytics platform, an end-to-end execution engine and an app platform for serving offers”.

Paul Budde, Telecommunications industry analyst
Emagine has recently been recognised by Analysis Mason in two reports

 

Analysis Mason, 24 Feb 2015

“Context-aware marketing systems enable CSPs to generate additional revenue”

 

Analysis Mason recognises Emagine as a leader in context-aware marketing systems in their recent report, which analyses CSPs’ marketing processes, and recommends that they deploy next-generation marketing solutions in order to deliver personalised marketing campaigns. It provides an analysis of the benefits of context-aware marketing systems (CAMS) to CSPs. 

 

Analysis Mason, 27 August 2014

 

“Contextual marketing uses machine learning to help CSPs improve customer satisfaction”

 

Contextual marketing produces automated marketing offers that are presented to the subscriber based on their circumstances (for example, their current activity, location or usage history). Specialist vendors such as Emagine International offer solutions to CSPs using innovative business models that provide easy implementation and low-risk revenue-sharing business models… Contextual marketing solutions includes an analytics platform, an end-to-end execution engine and an app platform for serving offers.

Emagine has also been recognised by Gartner in a number of its reports, notably:

NEWS

  • 19 Jun
    Emagine Appoints New CTO
    Mitchell Klaassen to drive technology leadership to extend and enhance Emagine’s best-in-class product portfolio Sydney, 19June 2017 — Emagine International, a specialist provider of real-time contextual customer marketing software and managed services, today welcomed Mitchell Klaassen as new Chief Technology Officer. Klaassen joined Emagine in 2016 in the role of Head of Product and PreSales … Continue reading Emagine Appoints New CTO
  • 17 Oct
    Emagine appoints Mark Chambers as director of CVM Consulting
    Emagine International, a provider of real-time contextual customer marketing software and managed services for communications service providers (CSPs), has announced the appointment of Mark Chambers as the company’s new director of CVM Consulting. Effective immediately, Mark will spearhead the company’s CVM Consulting arm with an aim to bring CVM best practices to Emagine’s clients, and … Continue reading Emagine appoints Mark Chambers as director of CVM Consulting
  • 17 Aug
    Emagine International Launches Real-time Marketing Platform for Energy Providers
    Enables enhanced customer engagement in the moment to increase revenue and margins for Energy retailers Sydney, August 2016: Emagine International, a specialist provider of real-time contextual customer marketing software, has today unveiled its new Customer Value Management (CVM) offering for the energy sector. Enabling enhanced customer engagement in the moment, its real-time analytics and execution … Continue reading Emagine International Launches Real-time Marketing Platform for Energy Providers
  • 29 Jun
    April-May Digital Issue- VanillaPlus Magazine, David Peters: “CSPs will need to use realtime streaming analytics to determine the best micro-data pack”
    How will CSPs ensure the price is right to encourage users to spend more?  Communications service providers (CSPs) are decoupling the cost charged for using the network from network consumption. Gone are the days of billing by the bit or minute. Instead CSPs are looking to charge according the value a consumer attaches to a … Continue reading April-May Digital Issue- VanillaPlus Magazine, David Peters: “CSPs will need to use realtime streaming analytics to determine the best micro-data pack”