Management Team

David Peters – CEO

David Peters in the Emagine International Sydney OfficeDavid is founder and CEO of Emagine International. David is an experienced Telco marketeer, with a strong track record in delivering increased revenues and decreasing churn in mobile telecoms operators in Australia and France, before letting his entrepreneurial dreams turn to reality when he founded Emagine in 1998.

David has led the growth of Emagine’s business globally by focussing first and foremost on delivering outstanding results for telco clients, using a combination of the very best people, the best tools, and a strong collaborative relationship with clients that is ultimately win-win.

David holds a Bachelor of Commerce degree (Marketing major) from UNSW, Australia, and is an Alumni of the Harvard Business School, having completed the Owners and President’s Management Program in 2014. Harvard Business School Owners and President’s Management program in 2014.

Greg Armstrong – Chief Operating Officer

Greg Robinson in the Emagine International Office.Greg is COO of Emagine International, running operations and responsible for making raving fans out of all of our customers. As an experienced Telco marketeer, Greg brings a wealth of marketing expertise to our customers in their quest for increasing revenues and decreasing churn.

Prior to Emagine, Greg has a strong record of achievement in senior marketing and general management positions within telecommunications companies in incumbent, challenger and niche market positions in Australia and New Zealand.

Greg held the positions of General Manager of the Consumer division of Telecom New Zealand, and Group Director of Commercial and Consumer at AAPT Australia.


Srikanth Markonda- Chief Technology Officer

Srikanth is responsible for Emagine’s technical direction, identifying areas for new solutions and technical innovation to drive increased competitiveness, efficiency, and customer satisfaction. This includes the further development of Emagine’s already best-in-class product suite of campaign management, adaptive contextual marketing and mobile apps.

Srikanth has extensive experience of the telecommunications sector following seven years at Infosys where his focus was on big data analytics, data warehousing, business intelligence and applications integration. Prior to Infosys he held the roles of Associate Director Analytics at Verizon Communications in the USA, anchoring the key delivery of the Metrics and Analytics Center of Excellence portfolio where he developed a deep understanding of metrics, analytics, campaign management and CRM in telecoms. In this role he also led and successfully delivered Verizon’s real-time Active Insights platform which was designed and built in house. He has also held positions at Wipro Technologies and Tata Consultancy Services, bringing cross-vertical insight from the financial services, insurance and utility sectors.

Darren Ball- General Manager EMEA

Darren is the General Manager EMEA of Emagine International, responsible for growing the footprint in the region, as well as leading its sales and CVM delivery teams.

Prior to Emagine, Darren ran his own company offering globally a range of analytical, campaign management, loyalty and customer marketing consultancy services in the telecoms and media sectors. Before this he was Head of Prepay Retention and Loyalty at Virgin Media (UK); a leadership role focusing on Customer Value Management (CVM).

Darren has an not only an understanding of the technicalities of big data analysis, implementation and the impact on marketing strategies, but also the subtleties of Customer Value Management to understand and maximise the value of each and every customer through ongoing, tailored interactions. 

Andrew Considine- General Manager APAC & Americas

Andrew is GM APAC & Americas for Emagine International. Andrew is an experience sales and marketing executive, with a strong track record in delivering successful solutions for clients across the world.

In previous roles, Andrew was the co-founder of, mobile remittance platform, where he was responsible for building the business from inception to launch across both Europe and Western Africa. Prior to this at Redknee, Andrew held the role of Director of Business Development EMEA where he was responsible for Tier 1 partner relationships and client sales.

Prior to moving in to business development as an engineer Andrew was heavily involved in cutting edge technology projects across the telecommunications domain. Andrew is a regular speaker at industry events and is a mentor for the School of Social Entrepreneurs in Australia.

Emagine’s directors are highly experienced technology industry veterans. Learn about our board here.

Contact the Emagine Management team.

Rosemary Hay- HR Manager

Rose brings over thirty years of multi-vertical experience with her across the banking and telecommunications industries. Prior to joining Emagine International as Financial Controller in 2003, Rose spent 13 years with Advance Bank in Sydney, Australia (now St. George) managing IT support teams across multiple sites and cities. In her time with Emagine Rose has acquired wide and diverse international experience in the telecommunications industry with a strong focus on building sustainable operations coupled with the best international practices. Currently studying for Master of Business in Human Resources (MBUS) at UTS NSW Rose heads up Emagine’s HR team supporting our growing team both in Australia and abroad.