Management Team

David Peters – CEO

David Peters in the Emagine International Sydney OfficeDavid is founder and CEO of Emagine International.  David is an experienced Telco marketeer, with a strong track record in delivering increased revenues and decreasing churn in mobile telecoms operators, before letting his entrepreneurial dreams turn to reality when he founded Emagine in 1998.

In previous roles, David was Customer Marketing Director of Bouygues Telecom France where he was responsible for establishing the Customer Value Management group to minimise churn, and maximise customer revenues.

At Optus in Australia, David was responsible in the mobile division for Product Planning and Development, and was heavily involved in the launch of GSM in Australia.

Since founding Emagine, David has led the growth of Emagine’s business globally by focussing first and foremost on delivering outstanding results for telco clients, using a combination of the very best people, the best tools, and a strong collaborative relationship with our clients that is ultimately win-win.

David is well known in the mobile industry as a pioneer in the area of Customer Value Management, and he regularly speaks at mobile industry conferences internationally. David holds a Bachelor of Commerce degree (Marketing major) from UNSW, Australia, and will graduate from the Harvard Business School Owners and President’s Management program in 2014.

Greg Armstrong – Chief Operating Officer

Greg Robinson in the Emagine International Office.Greg is COO of Emagine International, running operations and responsible for making raving fans out of all of our customers. As an experienced Telco marketeer, Greg brings a wealth of marketing expertise to our customers in their quest for increasing revenues and decreasing churn.


Prior to Emagine, Greg has a strong record of achievement in senior marketing and general management positions within telecommunications companies in incumbent, challenger and niche market positions in Australia and New Zealand.


Greg held the positions of General Manager of the Consumer division of Telecom New Zealand, and Group Director of Commercial and Consumer at AAPT Australia.


Sandra Tomkinson – Chief Technology Officer Sandra Tomkinson in the Emagine International Office


Sandra is Chief Technology Officer of Emagine International and responsible for leading Emagine’s product development team to create awesome products that enrich the lives of mobile users.


Sandra has over 13 years’ experience in the IT industry as a dynamic development manager and team leader of commercial applications within the financial and telecommunication sectors. 

Paul Schaap – Technical Architect

Paul Schaap, Technical Architect for Emagine


Paul is Emagine’s Technical Architect, responsible for the design and architecture of the Emagine platforms. He balances his super geek status by riding a Ducati superbike.


He brings to Emagine extensive design, development and management experience gained in the following sectors: Telecommunications (Optus, dingo blue and ACN), Utilities (AGL), Legal (Mallesons Stephen Jaques) and Manufacturing (Stramit). Paul has worked in IT and Marketing during his career, as well as being involved in 3 telecommunications startups.



Emagine’s directors are highly experienced technology industry veterans. Learn about our board here.

Contact the Emagine Management team.